JOAVIPHILIPPINES CORPORATION is primarily a consulting and trading company engaged in the promotion and marketing of various law-enforcement, military and defense materiel and equipment. The company’s main market are the Department of National Defense (DND), Armed Forces of the Philippines (AFP), Philippine Army (PA), Philippine Navy (PN), Philippine International Trading Corporation (PITC), Procurement Service- Department of Budget and Management (PS-DBM) and other various local government departments, units and agencies.​